The SAP Customer Data Platform helps you turn anonymous visitors into loyal customers. It enables you to offer seamless interactions, build trust, and deliver personalized digital experiences for businesses, partners and customers. It helps you discover hidden customer needs while strengthening your customer relationships through trust and transparency. This allows you to offer your customers a seamless customer experience (CX) across devices, brands, and channels.
The basis for this are individual customer profiles, which are managed securely and transparently for the customer. It automatically combines a customer’s identity data from various sources, such as web store or social media profiles, and links them into a central customer profile based on unique criteria.
The customer is also given the opportunity to view, change or delete his merged personal data in accordance with data protection regulations. This includes the customers’ consents and preferences for the use of their data by your company. This gives you legal certainty in the management and use of customer data.