SAP Customer Experience Suite

Put your customers at the center of your processes. Optimize the customer journey of your target group by tailoring every interaction with your customers to their needs in the best possible way. The SAP Customer Experience Suite (formerly SAP C/4 HANA), which has been on the market under this brand since June 2020, combines all SAP solutions for marketing, sales, commerce and customer service. The result? An increase in customer satisfaction through coordinated processes between the individual solutions.

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Do you know what your customers really want in order to be able to react proactively to their requirements? In the past, stand-alone solutions were used within a company, which made holistic customer support almost impossible. SAP Customer Experience solutions now combine relevant information from all contact points between your business and your customers. Customer needs become tangible and their requirements more transparent. This is the best prerequisite for a successful sale!

An overall solution that is able to accompany customers from the initial contact to the sale of a product without friction and loss of information – that is the best prerequisite for strengthened customer relationships in the long term. For example, the Customer Experience Suite keeps you informed at all times about consent, security and compliance. The individual modules support you in every single process step to comply with your company’s own and the legal framework conditions, such as the General Data Protection Regulation. This is the only way you can build sustainable relationships with your customers and expand them in the long term.

The SAP CX total package consists of cloud solutions and can accompany your customers from social engagement to the conclusion of a contract, while also taking Big Data into account for strategic decisions. Industry-specific challenges are taken into account during implementation, as are internal company visions and roadmaps. Due to the scalable architecture of each individual solution, the suite offers flexible entry options and numerous growth opportunities.