The sales process is subject to constant change due to digitization. The numerous possibilities to obtain information on the Internet before the first contact is made are changing the rules of the sales game. The customer has become more independent, and already more than half of all purchase decisions are almost completed before the customer even contacts the sales department. In order to then still be able to influence the purchase process, the sales employee must exactly know the needs of his customers. The SAP Sales Cloud (formerly SAP Hybris Cloud for Sales) offers important support for this.
A modern CRM solution, which is simultaneously maintained by marketing, sales and service, optimizes your sales processes and makes it easier for your sales department to identify sales opportunities as early as possible. With a detailed 360-degree customer view and the ability to access customer data from anywhere, your sales team benefits from automated processes, reliable forecasts and professionally coordinated customer visits. Customer relationships can be optimally managed, sales processes can be standardised globally, and sales success rates can be improved in the long term.